Everything we get asked about how JustScale works, who we work with, what it costs, and what to expect. If your question is not answered here, apply and ask us on the discovery call.
JustScale runs paid advertising for three kinds of businesses. Education companies selling courses and coaching. Capital-raising funds and syndicators. Local service businesses looking to dominate their market.
Everything that goes into a paid traffic system is on us. Strategy, ad creative, copy, landing pages, media buying, conversion tracking, and weekly optimization. You stay focused on fulfillment. We focus on bringing you customers.
JustScale was founded by Zac Regan. Zac is a paid ads operator based in Denver, Colorado. He started JustScale because most agencies overpromise on the pitch and underdeliver in the ad account. JustScale runs the way Zac wishes agencies ran when he was on the buy side.
We are based in Denver, Colorado. Our team works remotely across the United States. We work with clients across the US and select international markets.
Three things. First, we only work in three verticals so we know the customer behavior cold instead of guessing each time. Second, the same operator who closes you stays involved in your account, not just account managers passing tasks downstream. Third, we cap how many clients we take in each vertical so quality of attention stays high.
Most agencies optimize for revenue per client. We optimize for results per client.
Established businesses with a proven offer that already converts. For education clients we look for at least $30k per month in revenue and a working sales process. For capital clients we look for an active fund with a track record and an accredited investor avatar. For local businesses we look for an established operation with capacity to handle more leads.
We are best for owners ready to scale, not owners trying to figure out their offer.
Pre-revenue businesses, anyone without a clear offer, anyone testing whether they want to be in business, and anyone looking for cheap clicks. We are not a media buying shop that runs ads for the sake of running ads.
If your offer is broken, ads make the problem more expensive. We will tell you that on the first call instead of taking your money.
Most of our clients are US-based. We accept Canadian and UK clients case-by-case. We do not currently take clients in non-English markets because our creative process and copy framework is built around English-speaking buyer psychology.
Education businesses doing $30k to $500k per month. Capital-raising funds with at least one prior raise completed. Local businesses doing $1M plus in annual revenue with capacity to grow.
Below those ranges the math on agency fees plus ad spend usually does not work.
Yes. Paid ads amplify whatever exists. If your offer converts cold traffic, ads scale revenue. If your offer struggles to convert warm traffic, ads will burn money faster.
Before we onboard a client we audit the offer and the sales process. If something is broken upstream we tell you what to fix before spending on ads.
Week one is the audit phase. We dig into your offer, funnel, past ad data, and customer language. Weeks two and three are the build phase. We script ad creative, design landing pages, set up tracking, and stage campaigns.
By day 14 to 21 you are live. From there we are in your account daily, testing creative weekly, and reviewing strategy with you monthly.
Most clients are live within 14 to 21 days of signing. Education clients are usually faster because the funnel pieces tend to already exist. Capital clients sometimes take longer because compliance and investor portal pieces need to be set up correctly. Local clients move fastest because the campaign structure is simpler.
Our creative team. We write the scripts, direct the shoots when needed, and edit. For clients with existing video assets we cut new ads from your footage. For clients without footage we either coach you through a self-shoot or send a small crew.
Creative is the single biggest lever in modern paid ads, so we do not outsource it.
Yes. Landing page conversion rate compounds with ad performance. We design and build the pages that ads send traffic to, set up the tracking, and test variations against each other. Page builds are included in the engagement.
A short Loom or written update every week. A longer strategy call every month. A shared dashboard you can pull up anytime. Slack or text for anything urgent. We do not waste your time with status meetings that should have been an email.
We work on a 90-day initial term so we have enough runway to actually move the numbers. After that the engagement converts to month-to-month.
The 90-day window is set up to protect you from agencies that bail when they get bored. If after 90 days the work is not producing for you, we part ways cleanly.
After the initial 90-day term, yes. Cancel with 30 days notice and we wind down clean. You keep all the assets we built including ad accounts, landing pages, creative, and audiences.
Management fees range from $5,000 to $15,000 per month depending on vertical, complexity, and ad spend. Education engagements start at $5,000. Capital engagements start at $8,000 because of the compliance overhead. Local businesses are typically $5,000 to $7,500.
We share exact numbers on the discovery call after we understand your situation.
A working minimum is $10,000 per month in ad spend for education and local. For capital raising we recommend $15,000 per month minimum because the cost per qualified investor is higher. Spending less than that limits our ability to test enough creative variations to find what works.
No. We charge a flat monthly fee. Percentage of spend pricing creates an incentive for the agency to spend more of your money, which is the opposite of what you want. Our incentive should be your results, not your budget.
Education clients typically see their first qualified applications within 14 days of launch and a path to $100k per month in revenue within 90 days. Capital clients typically see qualified investor calls within the first 30 days. Local businesses typically see consistent inbound lead flow within 21 days.
Final numbers depend on offer strength, market, and operational capacity to convert leads.
First leads, applications, or inquiries usually arrive within the first two weeks. Meaningful revenue impact shows up between days 30 and 60 as the campaigns optimize and the sales team gets reps converting paid traffic. Real scale typically lands in months three through six.
We treat the first 90 days as a real test, not a sales period. If the leading indicators are not moving by day 60 we make a hard pivot. If the pivot does not work by day 90 we are honest about it and either restructure the engagement or part ways.
We have parted ways with clients before. We would rather lose a client than lie to one.
No serious agency guarantees results because too many factors are outside our control. The offer, the sales team, the market, and seasonality all affect outcomes.
What we guarantee is the work itself. Specific deliverables, response times, and the standard of execution. Results are the goal of the work but not something any honest agency can promise.
We build direct response funnels matched to your offer. For lower ticket products we use VSL to checkout flows. For higher ticket coaching we use webinar to call or VSL to application flows. We drive cold traffic from Meta, Google, and YouTube.
We focus on cost per qualified application, show rate, and close rate as the leading indicators. The goal is predictable monthly revenue past $100k per month.
We build investor pipelines tuned to your specific offering structure. If you are a 506(b) fund relying on existing relationships we use educational content and relationship building. If you are a 506(c) fund advertising publicly we run paid ads directly with accredited verification.
The system combines paid ads, a credibility focused landing experience, and a nurture sequence that warms accredited investors before a discovery call. The goal is consistent investor flow rather than one-off raise campaigns.
Yes. For 506(c) offerings we run paid advertising directly because general solicitation is permitted, and we verify accredited status before any subscription. For 506(b) offerings we use educational content that does not constitute general solicitation, paired with relationship building sequences that respect the substantive pre-existing relationship requirement.
We are not securities lawyers, so we coordinate with your fund counsel on borderline cases.
We pair a conversion focused website with paid ads on Google and Meta targeted to your service area. The objective is to dominate the top of your local funnel by capturing high intent searches, retargeting site visitors, and generating consistent inbound leads.
For service businesses we typically aim for at least 50 qualified inbound leads per month within the first 90 days.
Auto care, home services like HVAC and roofing, professional services like dental and legal, premium retail, and high margin trades. We are best for businesses with average customer values above $1,000 because the unit economics support real ad spend. Below that threshold the math gets tight.
Meta is our primary platform across all three verticals. We add Google Search and YouTube for education and local. We add LinkedIn for capital where the investor avatar warrants it.
We do not chase shiny new platforms. We pick the platforms where your customers already are and run them well.
Server side tracking through the Meta Conversions API, Google Ads Enhanced Conversions, and a CRM side feedback loop so we measure actual revenue, not just leads. We do not rely on browser pixels alone because iOS and ad blockers have made browser only attribution unreliable.
A live dashboard you can pull up anytime that shows spend, leads, revenue, and key conversion metrics. A weekly written summary covering what we tested, what we learned, and what changes next week. A monthly strategy review where we walk through results and the next quarter direction.
You always know what is happening in the account.
Yes. We set up GA4, Meta Conversions API, Google Ads Enhanced Conversions, and CRM integrations during onboarding. If your tracking is broken we fix it before launching paid traffic. Running ads on broken tracking is one of the most expensive mistakes in the industry.
Build in-house when you are at $5M plus in revenue and ready to commit to multiple full-time hires including a media buyer, a creative producer, an editor, and an analyst. Hire JustScale when you want a working ads system without the hiring, training, or replacement risk.
The all in cost of an in-house team usually runs higher than agency fees until you are running at significant scale.
A good freelance media buyer can run ads. They cannot also write copy, design landing pages, produce creative, set up tracking, and build dashboards. You either hire several freelancers and manage them yourself, or you accept that one person is doing all of those jobs at amateur level.
The agency model exists to coordinate specialists.
Courses teach you to do the work. Agencies do the work. If you want to become a paid ads expert and run your own campaigns, take a course. If you want a working ads system and the time freedom that comes with not being your own media buyer, work with an agency.
Go to justscale.co/book and fill out the application. We review every application personally. If we are a fit you will be invited to a discovery call within a few days.
A 30 to 45 minute call. We learn about your business, your current ads situation, your goals, and the gap between where you are and where you want to be. If we can help we share specific pricing and a proposed scope. If we cannot we tell you why and point you toward someone who can. No high pressure sales script.
From signed contract to live ads is typically 14 to 21 days. We open a small number of client slots each month per vertical. If our calendar is full we will tell you on the discovery call when the next slot opens. We do not stack clients past our delivery capacity.